Course Aim
On completion of the 4 – day programme, delegates will have:
- A good working knowledge of the techniques, tools and skills of international marketing and export promotion
- Increased skills & knowledge of personnel working in SME Agencies and Ministries of Trade and Industry
- Effective guidlines on innovation and the implementation of new business ideas
- Developed an understanding of Exports and the active role of export promotion personnel in fulfilling those needs
- Developed analytical, consultancy and advisory skills
- An opportunity to carry out a project under guidance with a view to introducing a variety of measures to increase SME marketing effectiveness
Content
- Practical steps and Guiding Principle
- Creating a Competitive Business Environment
- Building Institutional capacity to Support SME Development
- Innovation Hubs and Support
- Fostering the Entrepreneurial Spirit
- Linking Indigenous SMEs with FDI
- Mentoring and Relationship Building
